{"id":10177,"date":"2021-10-27T08:32:01","date_gmt":"2021-10-27T05:32:01","guid":{"rendered":"https:\/\/egitim.solaunitas.com\/?p=10177"},"modified":"2024-02-18T18:08:35","modified_gmt":"2024-02-18T15:08:35","slug":"koclukta-markalasma","status":"publish","type":"post","link":"https:\/\/egitim.solaunitas.com\/az\/koclukta-markalasma\/","title":{"rendered":"Ko\u00e7lukta Markala\u015fma"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Pandemi s\u00fcreci ile birlikte t\u00fcm d\u00fcnyada bir\u00e7ok mesle\u011fin i\u015fleyi\u015fi de\u011fi\u015fti. Meslekler ile ilgili ara\u015ft\u0131rma yapt\u0131\u011f\u0131n\u0131zda gelece\u011fin en trend meslekleri yada kaybolan meslekler gibi haberlerle kar\u015f\u0131la\u015fm\u0131\u015f olabilirsiniz. Pandemi belki de bu konuyu olduk\u00e7a h\u0131zland\u0131rm\u0131\u015f olabilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bug\u00fcn 100 farkl\u0131 \u00fclkede 25 bini a\u015fk\u0131n ko\u00e7luk federasyonuna ( ICF ) ba\u011fl\u0131 profesyonel ko\u00e7 var. Genellikle \u00f6\u011frenci ve kariyer ko\u00e7lu\u011fu daha \u00e7ok duyulmu\u015f gibi g\u00f6r\u00fcnmekte olmas\u0131na ra\u011fmen asl\u0131nda \u00e7ok fazla ko\u00e7luk uzmanl\u0131\u011f\u0131 var. T\u00fcrkiye\u2019de ACTP program d\u00fczeyinde e\u011fitim veren 20\u2019ye yak\u0131n okul\/ akademi var. Ve pandemi ile beraber online e\u011fitimlerin artmas\u0131, \u00f6n\u00fcm\u00fczdeki y\u0131llarda ko\u00e7 say\u0131s\u0131n\u0131n artaca\u011f\u0131n\u0131 g\u00f6steriyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ko\u00e7luk mesle\u011finin yay\u0131lmas\u0131 ve g\u00fc\u00e7lenmesi ad\u0131na elbette g\u00fczel haber. Ama as\u0131l merak edilen ve eminim ki mezun olacak ya da olmu\u015f olan ko\u00e7larda ortak d\u00fc\u015f\u00fcnce;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em><u>\u2018Nas\u0131l m\u00fc\u015fteri bulabilirim?\u2019<\/u><\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ko\u00e7luk yolculu\u011funda tecr\u00fcbelenmek i\u00e7in s\u00fcrecin ba\u015f\u0131nda ile\/ arkada\u015f gibi \u00e7evreden beslenildi\u011fi gibi, profesyonel ko\u00e7luk i\u00e7inde genellikle bir\u00e7ok ki\u015fi yine benzer referanslarla tan\u0131d\u0131klar\u0131 \u00fczerinden devam ediyor. Ancak bu referans\u0131n s\u00fcrekli olmas\u0131 i\u00e7inde asl\u0131nda ko\u00e7lukta uzmanl\u0131k devreye giriyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu konuda \u00f6ncelikle ko\u00e7lukta sunmak istedi\u011finiz uzmanl\u0131\u011f\u0131 ve hedef kitleyi belirlemeniz olduk\u00e7a \u00f6nemlidir.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ko\u00e7luk mesle\u011finin tarihsel ge\u00e7mi\u015fine bakt\u0131\u011f\u0131n\u0131zda bu olu\u015fumun kurucular\u0131 aras\u0131ndaki isimlerin o kadar da kolay olmayan i\u015fleri ba\u015fard\u0131klar\u0131 g\u00f6receksiniz. Teknoloji, internet gibi ula\u015f\u0131m kanallar\u0131 yok. \u00dcstelik o y\u0131llarda destek alabilecek \u00e7evresi bile nerdeyse k\u0131s\u0131tl\u0131. Ama ko\u00e7luk mesle\u011fi, kazan\u00e7lar\u0131 ve ba\u015far\u0131lar\u0131 g\u00fcn\u00fcm\u00fcze kadar gelip uzanm\u0131\u015f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bug\u00fcn sizlerde ba\u015far\u0131l\u0131 olma konusunda eminim iddial\u0131s\u0131n\u0131z ve bunun i\u00e7in donan\u0131m sa\u011fl\u0131yorsunuz. O zaman cevab\u0131n\u0131 yenilemeniz gereken iki soru faydal\u0131 olabilir.<\/p>\n\n\n\n<ol class=\"wp-block-list\" type=\"1\"><li>Ko\u00e7lu\u011fu ne i\u00e7in yap\u0131yorsunuz?<\/li><li>Kariyer mi? Para m\u0131?<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Bu soruyu \u015fu y\u00fczden anlaml\u0131 ve g\u00fc\u00e7l\u00fc. Bir\u00e7ok akredite e\u011fitim veren okul nas\u0131l ko\u00e7luk yap\u0131laca\u011f\u0131n\u0131 \u00f6\u011fretiyor olsa da kime ko\u00e7luk yap\u0131laca\u011f\u0131n\u0131 ve ko\u00e7lu\u011fu profesyonel olarak nas\u0131l yapaca\u011f\u0131n\u0131 aktaramayabiliyor. Ko\u00e7luk ile beraber s\u00fcrekli geli\u015fim ve e\u011fitim ruhu zaten kabul edilmi\u015f ger\u00e7ek. Ama bunun \u00f6ncesinde ko\u00e7luk ile ne yapmak istiyorsun cevab\u0131 gelmeli.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ne yapmak istedi\u011fini, onu nas\u0131l yapaca\u011f\u0131n\u0131, di\u011ferler ko\u00e7lardan neyi farkl\u0131 yapaca\u011f\u0131n gibi se\u00e7enekleri belirlemeniz \u00e7ok \u00f6nemli. T\u00fcrkiye\u2019de gerek akredite gerekse farkl\u0131 e\u011fitim kurumlar\u0131ndan e\u011fitim alarak ko\u00e7luk yapan \u00f6nemli bir kitle var. Bu kitlenin i\u00e7erisinde unvan ve uzmanl\u0131\u011f\u0131 olan ko\u00e7lar\u0131n pazarda g\u00fc\u00e7l\u00fc olduklar\u0131 ise tart\u0131\u015fmas\u0131zd\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bug\u00fcn ko\u00e7luk ile ilgili herkesin vizyonu farkl\u0131 olabiliyor. \u00dclkemizde her alanda, \u00e7al\u0131\u015fabilecek ko\u00e7lara ihtiya\u00e7 oldu\u011funu d\u00fc\u015f\u00fcnenlerdenim. Hepimiz ko\u00e7lukta ba\u015far\u0131l\u0131 olmak ve kazanmak istiyoruz. Ama bu yolda yeterli eme\u011fi veriyor muyuz?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Asl\u0131nda ko\u00e7lu\u011fu ister bireysel ister kurumlara sunacak olun, sekt\u00f6rde farkl\u0131 olabilmek i\u00e7in ki\u015fisel markan\u0131z\u0131 olu\u015fturmaktan bahsetmek istiyorum. Bir an olsun kendinizi, \u00e7ok ba\u015far\u0131l\u0131 ve tan\u0131nan ko\u00e7lar gibi d\u00fc\u015f\u00fcnmenizi istiyorum.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Peki, akl\u0131n\u0131za gelen bu ko\u00e7lar\u0131n ba\u015far\u0131 hik\u00e2yelerini hi\u00e7 ara\u015ft\u0131rd\u0131n\u0131z m\u0131? Nas\u0131l bug\u00fcn herkesin tan\u0131d\u0131\u011f\u0131 ve takdir etti\u011fi ko\u00e7lar haline<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bug\u00fcn hemen hemen hepimizin kulland\u0131\u011f\u0131 sosyal medya hesaplar\u0131 bile art\u0131k marka olabilme konusunun i\u00e7inde yer almaktad\u0131r. Hi\u00e7 internet arama motorunda ad\u0131n\u0131z\u0131 soyad\u0131n\u0131z\u0131 yaz\u0131p, \u00e7\u0131kan sonu\u00e7lara bakt\u0131n\u0131z m\u0131?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kendinizi markala\u015ft\u0131rarak ger\u00e7ek ve benzersiz \u00f6zelliklerinizi ortaya \u00e7\u0131kararak herkesin g\u00f6rmesini sa\u011flayabilirsiniz. Sosyal medya hesaplar\u0131n\u0131z bunun i\u00e7in g\u00fc\u00e7l\u00fc \u015fekilde kullanabilir. Hatta bir web sitesi kurarak, \u00e7al\u0131\u015fmak istedi\u011finiz hedef kitle, ko\u00e7luk ara\u015ft\u0131rmalar\u0131, geli\u015fmeleri ve bunlarla ilgili g\u00f6r\u00fc\u015flerinizi yazabilece\u011finiz blok olu\u015fturabilirsiniz. \u00c7\u00fcnk\u00fc art\u0131k ak\u0131lda kal\u0131c\u0131 olabilenler ile g\u00f6z \u00f6n\u00fcnde olanlarda kazan\u0131yor. Ve bug\u00fcn nerdeyse t\u00fcm markalar hedef kitlesi kar\u015f\u0131s\u0131nda unutulmamak i\u00e7in \u00e7ok b\u00fcy\u00fck b\u00fct\u00e7elerde ajans ve reklam \u00e7al\u0131\u015fmalar\u0131 yapmaktad\u0131r. Kendi markan\u0131z\u0131 olu\u015fturman\u0131z se\u00e7ece\u011finiz hedef kitle kar\u015f\u0131s\u0131nda daha y\u00fcksek kariyer ve kazanca sahip olman\u0131z\u0131 da sa\u011flar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Markalar\u0131n temelde belli \u00f6zellikleri vard\u0131r. Ve bunlar ki\u015fisel markalarda da art\u0131k aranmaktad\u0131r. Bu \u00f6zelliklerin ba\u015f\u0131nda;<\/p>\n\n\n\n<ol class=\"wp-block-list\" type=\"1\"><li>Profesyonellik ve Uzman Bilgisi<\/li><li>Sayg\u0131nl\u0131k<\/li><li>Ba\u015far\u0131 Ge\u00e7mi\u015fi\/ Tecr\u00fcbe<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Ko\u00e7lukta markala\u015fmay\u0131 ki\u015fisel imaj\u0131n\u0131z gibi g\u00f6rmelisiniz. Marka de\u011feriniz artt\u0131k\u00e7a di\u011ferlerinden farkl\u0131l\u0131klar\u0131n\u0131z \u00f6n plana \u00e7\u0131kacak ve kendi alan\u0131n\u0131zda uzman bilginiz ve \u00e7\u00f6z\u00fcmleriniz ile sayg\u0131nl\u0131k kazanabileceksiniz. B\u00f6ylelikle ba\u015far\u0131lar\u0131n\u0131z artacak ve ko\u00e7luk kariyerinizi g\u00fc\u00e7lendirebileceksiniz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00fcm bunlar\u0131 ger\u00e7ekle\u015ftirirken ger\u00e7ek ve samimi olman\u0131z \u00e7ok \u00e7ok \u00f6nemli. \u00c7\u00fcnk\u00fc e\u015fsiz ve size ait olmas\u0131, bir ba\u015fkas\u0131n\u0131n yapt\u0131\u011f\u0131n\u0131n benzerinin olmamas\u0131 laz\u0131m. \u00c7ok bilinen bir s\u00f6z vard\u0131r \u2018Taklitler, asl\u0131n\u0131 ya\u015fat\u0131r\u2019 diye. Bu s\u00f6z marka konusunda olduk\u00e7a \u00f6nemli.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uzun y\u0131llar kal\u0131c\u0131, ak\u0131lda olman\u0131n en b\u00fcy\u00fck s\u0131rr\u0131 kalite, dayan\u0131kl\u0131l\u0131k ve ger\u00e7ekliktir diye tan\u0131ml\u0131yorlar. Ama bunlar\u0131n d\u0131\u015f\u0131nda asl\u0131nda en \u00f6nemli kriter yak\u0131n \u00e7evrenizin sizle ve yapt\u0131\u011f\u0131n\u0131z i\u015fle ilgili ne d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcd\u00fcr. Asl\u0131nda sizi markan\u0131z kendi isminizdir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/kitap.solaunitas.com\/chris-ducker\" target=\"_blank\" rel=\"noreferrer noopener\">Chris Ducker<\/a>\u2019\u0131n Youprenur ve <a href=\"https:\/\/kitap.solaunitas.com\/michael-porter\" target=\"_blank\" rel=\"noreferrer noopener\">Michael Port<\/a>\u2019un Marka Olmak \u0130stiyorum kitaplar\u0131n\u0131 okudu\u011funuzda ki\u015fisel marka ve hedef kitle konusunda t\u00fcm bildiklerinizi de\u011fi\u015ftirece\u011finizi s\u00f6ylemek isterim. Yapt\u0131\u011f\u0131n\u0131z i\u015flerde en \u00f6nemli g\u00fcc\u00fcn sizin yapt\u0131\u011f\u0131n\u0131z i\u015fi iyi bilen ve anlayan \u00e7evrenizde ki tan\u0131d\u0131klar\u0131n oldu\u011funu duyacaks\u0131n\u0131z.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Port Ki\u015fisel markan\u0131n \u00fc\u00e7 unsurunu;<\/p>\n\n\n\n<ol class=\"wp-block-list\" type=\"1\"><li>Kimim ve Ne Yap\u0131yorum<\/li><li>Neden Bunu Yap\u0131yorum<\/li><li>Slogan\u0131n\u0131z<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Bunlara tam ve net cevap verdi\u011finde asl\u0131nda hizmetin ve markala\u015fman\u0131n ba\u015flad\u0131\u011f\u0131n\u0131 s\u00f6ylemektedir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marka, sizin beceri ve yeteneklerinizin tan\u0131nmas\u0131n\u0131 sa\u011flamaktad\u0131r. D\u00fcnyan\u0131n sizin ger\u00e7ek ve g\u00fc\u00e7l\u00fc y\u00f6nlerinizi g\u00f6rmesine izin verin, bu sizin hat\u0131rlanman\u0131z\u0131 sa\u011flayacakt\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130\u015finin en iyisi olmak i\u00e7in \u00e7al\u0131\u015f\u0131n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ender ERM\u0130\u015e, PCC<\/strong><\/h2>","protected":false},"excerpt":{"rendered":"<p>Pandemi s\u00fcreci ile birlikte t\u00fcm d\u00fcnyada bir\u00e7ok mesle\u011fin i\u015fleyi\u015fi de\u011fi\u015fti. Meslekler ile ilgili ara\u015ft\u0131rma yapt\u0131\u011f\u0131n\u0131zda gelece\u011fin en trend meslekleri yada kaybolan meslekler gibi haberlerle kar\u015f\u0131la\u015fm\u0131\u015f olabilirsiniz. Pandemi belki de bu konuyu olduk\u00e7a h\u0131zland\u0131rm\u0131\u015f olabilir. Bug\u00fcn 100 farkl\u0131 \u00fclkede 25 bini a\u015fk\u0131n ko\u00e7luk federasyonuna ( ICF ) ba\u011fl\u0131 profesyonel ko\u00e7 var. Genellikle \u00f6\u011frenci ve kariyer ko\u00e7lu\u011fu<a class=\"more-link\" href=\"https:\/\/egitim.solaunitas.com\/az\/koclukta-markalasma\/\">Continue reading <span class=\"screen-reader-text\">&#8220;Ko\u00e7lukta Markala\u015fma&#8221;<\/span><\/a><\/p>","protected":false},"author":2,"featured_media":10758,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[18,11],"tags":[],"class_list":["post-10177","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-makaleler","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ko\u00e7lukta Markala\u015fma Nas\u0131l Ger\u00e7ekle\u015fir?<\/title>\n<meta name=\"description\" content=\"Bug\u00fcn sizlerde ba\u015far\u0131l\u0131 olma konusunda eminim iddial\u0131s\u0131n\u0131z ve bunun i\u00e7in donan\u0131m sa\u011fl\u0131yorsunuz. O zaman cevab\u0131n\u0131 yenilemeniz gereken iki soru faydal\u0131 olabilir. Ko\u00e7lu\u011fu ne i\u00e7in yap\u0131yorsunuz?Kariyer mi? Para m\u0131?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/egitim.solaunitas.com\/az\/koclukta-markalasma\/\" \/>\n<meta property=\"og:locale\" content=\"az_AZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ko\u00e7lukta Markala\u015fma Nas\u0131l Ger\u00e7ekle\u015fir?\" \/>\n<meta property=\"og:description\" content=\"Bug\u00fcn sizlerde ba\u015far\u0131l\u0131 olma konusunda eminim iddial\u0131s\u0131n\u0131z ve bunun i\u00e7in donan\u0131m sa\u011fl\u0131yorsunuz. O zaman cevab\u0131n\u0131 yenilemeniz gereken iki soru faydal\u0131 olabilir. Ko\u00e7lu\u011fu ne i\u00e7in yap\u0131yorsunuz?Kariyer mi? 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